This is not the first time I've heard of this trend. It seems to be becoming more popular among the rich and famous. However, for many modern brides, following these types of trends is extremely important and they desire to be like to stars that they adore. The interesting aspect of trends is that they tend to cycle around. (powder blue tuxedos were extremely popular in the 1970's) I began to think of how brides used to change before they left their reception for their honeymoon. The going away outfit was just as important as the wedding dress. Some brides still opt for changing wardrobes, while others feel as though this is the only day they will wear their wedding dress, so they want to keep it on for as long as possible. I personally feel that changing dresses four times is a bit elaborate, but if you have the money to do it, there is some logic to it. If you like to dance, you may be more comfortable in a shorter dress. Likewise, you could opt for a wedding dress with a removable train and remove your veil to make yourself more comfortable. If you plan a cocktail hour after the ceremony and before the reception, a nice cocktail dress would be spectacular. Also, if you have a long ride to the airport or hotel in which you are staying, changing before you leave the reception is a fabulous idea.
Overall, your wedding and reception should be a reflection of who you are everyday. So, if you are a follower of celebrity gossip, then planning on several dresses is the way to go.
Erin Joyner, Wedding Coordinator College Station/Bryan, TX